Monitor Visitor Activity
The more you know about a prospect, the better your chances of converting them to a customer. Canterris Marketing Suite tracks all of the activity on your website and email campaigns of both known and anonymous visitors. Pages views, files downloads, event registrations, email campaign responses - everything. It then uses this information to create deeper visitor profiles, and alerts sales reps of new activity from their prospects.
Integrate Lead Management with Salesforce
 Sales force automation is only as good as the information it automates. We built Canterris Marketing Suite to integrate with your Salesforce.com solution, share information and meet the needs of your marketing department - which is crucial to your meeting the lead generation needs of sales. Canterris Marketing Suite automatically updates contact, account and/or lead fields, assigns sales follow up, and converts leads directly in Salesforce, as well as synchronizes campaign management activities.
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Generate Qualified Leads
Your sales team always wants more qualified leads. You want to provide. We give you the tools to do it with things like targeted landing pages, lead capture forms and automatic lead scoring that ensures sales only sees leads that meet their definition of “sales ready”. You can keep sales notified with the most up to date lead information with daily lead reports and integration with Salesforce.
Manage Your Leads
The only thing worse than not having leads is not having confidence in your leads. Canterris Marketing Suite keeps all lead information in a single database, so you - and sales - have a single view of all marketing interactions with prospects. Canterris Marketing Suite synchronizes this information with Salesforce, and automatically de-dupes the database to make sure a customer’s information isn’t split into two or more profiles. We also included intuitive tools that let you segment your database to create targeted lists that produce better results.
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Manage Your Lead Campaigns
 Isolated marketing campaigns are ineffective marketing campaigns. They’re also hard to measure. With Canterris Marketing Suite, you manage all of your marketing campaigns from one central location that also monitors KPIs and lead generation performance from cost per lead acquired to lead conversation rates. In addition to increasing the effectiveness of your overall marketing, Canterris Marketing Suite lets you identify the campaigns that caused a prospect to become a lead. You can then use that knowledge to implement better campaigns in the future, instead of basing your decisions on guesswork and assumptions. |
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Score Leads the Way Sales Scores Them
One sales department’s “hot leads” are another sales department’s waste of time. And leads only stay “hot” for so long. We automate the lead qualification process so you can identify the leads that your sales group think are hot and they can be acted on before they go cold. Using both lead activity and lead fit scoring methodologies - you define how leads are scored and when they are sent to sales. Score by any number of critieria such as demographics, BANT attributes (budget, authority, need, timeline), online behaviors, or lead supplied data.
Analyze Performance and Report the Results
You’ve improved the ROI of your online and offline marketing. Sales is happy. Now, how do you quantify that to your boss? We’ve included an array of built-in, easy-to-understand reports that you can access as needed or receive daily by email.
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