Demand Generation & Lead Management

Online marketing has changed the way organizations manage lead generation, because the internet has changed the way consumers do business. Competition has exploded, information is everywhere and your potential customers are in the driver’s seat. No longer is it enough to attend trade shows, advertise and make sales calls, today’s businesses need to take control of the dialogue and nurture the customer relationship.

Canterris Marketing Suite empowers you to manage the process of creating genuine demand for your products or services. With built-in nurturing and lead scoring tools you can market more effectively to your prospects–reaching them with the right messages at the right time. The result is a closer relationship between marketing and sales, between your company and your customers, and increased lead quality and conversion.

Use Canterris Demand Generation to:

Create effective multi-channel campaigns to drive traffic to your website
Convert traffic into prospects
Manage your lead database
Nurture relationships with prospects
Score leads and track behavior
Pass qualified leads to sales
Integrate with Salesforce.com
Optimize campaign ROI

Demand Generation & Lead Management Features

Lead Generation

The Canterris suite makes it easy for marketers to provide a continuous stream of high-quality leads to the sales force. Canterris Marketing Suite lead generation gives you the ability to cost effectively turn your websites into powerful lead generators.

Easily convert online traffic into leads
Robust and flexible lead form creation and landing page management gives you the ability to customize your lead generation programs
Canterris Marketing Suite automatically profiles and scores lead activity to identify "hot" sales leads
Integration with Salesforce.com ensures seamless sales follow-up
Closed-loop marketing ROI analysis gives you complete insight into lead generation ROI

Lead Activity Profiling & Scoring

As web visitors come to your website, Canterris Marketing Suite builds user profiles for each visitor and scores their behaviors based on your selected criteria. The Canterris Suite monitors which forms are filled out, which documents they download, what pages they visit, as well as what email and search engine marketing campaigns they responded to.

Real-time lead activity profiling and lead scoring across website and email marketing campaigns
Powerful lead dashboards and lead reporting provide real-time insight into lead activity
Lead scoring improves sales effectiveness by passing only qualified leads to sales

Lead Nurturing

Lead nurturing and management are vital online marketing activities, because the majority of visitors to your website are not ready to speak with a sales representative but are very likely to purchase a product or service from you (or a competitor) in the future. The Canterris suite has robust lead nurturing features that provide you with the necessary tools to cultivate buyer interest until such time that prospects are ready to make a purchasing decision.

Lead management marketing dashboard
Maintain top-of-mind brand awareness with leads through consistent and meaningful communications
Educate and precondition sales prospects with personalized communications such as educational material, newsletters, whitepapers, case studies, or invitations to events
Optimize lead nurturing performance with real-time reporting
Manage leads within Canterris Marketing Suite or within Salesforce.com

Lead Management

Effectively managing and cultivating sales leads is essential to driving sales revenues. With Canterris Marketing Suite’s lead management tools, marketers can track and manage prospects and automatically route sales-ready leads to sales for immediate follow up.

Integrated lead database provides marketers with detailed information of each lead including contact information, lead activity reporting, lead score, and lead fit
Administer lead nurturing activities with seamless integration with Canterris Marketing Suite email marketing
Configure lead routing rules and triggers based on your organization's unique requirements
Real-time integration with Salesforce.com provides automatic lead routing, task assignment and activity profiling directly within Salesforce.com

Salesforce.com Integration

Canterris Marketing Suite's Salesforce.com integration helps sales and marketing teams more effectively coordinate their activities. Using real-time synchronization of marketing data with sales contact and pipeline information, Canterris Marketing Suite shows sales reps exactly how their leads and customers are responding to marketing activities, directly within Salesforce.com.

Canterris Marketing Suite automatically pushes new leads to Salesforce.com and assigns sales tasks for follow up
Get real-time updates about which email campaigns and website activities prospects are responding to
Sales teams can focus their efforts on “hot” leads – those most likely to make a purchasing decision

Email Marketing

With Canterris Marketing Suite's email marketing, marketers can easily create and deploy email marketing campaigns as part of their lead generation and nurturing, or customer retention programs.

Create effective and personalized HTML email campaigns
Import leads from Canterris Lead Manager or your CRM system effortlessly
Cultivate leads with multi-stage email nurturing campaigns
Track and score email response behavior
Measure lead nurturing campaign effectiveness
Optimize lead campaign ROI

Microsites & Landing Page Management

Canterris Marketing Suite makes it easy to use microsites to increase prospect response, trust and loyalty. Marketers have the ability to quickly and easily create targeted information channels that strategically communicate a specific message to potential customers.

Easily manage multiple microsites from one intuitive user interface
Intuitive forms editors makes it easy to create simple or complex lead capture forms
Automatically track referral campaign information to gauge email or online marketing campaign effectiveness

Demand Generation Optimization

Assessing bottom line effectiveness of your demand generation investment has never been more important. Canterris Marketing Suite includes a power-set of marketing optimization features that will help you optimize the impact of your online marketing efforts.

Real-time content utilization and marketing campaign analytics and reporting
A/B and multivariate testing
Google Analytics integration
Integrated search engine optimization toolsets