Non Profit
Non profit organizations often have unique challenges - from managing continuously changing employee and volunteer teams to maintaining timely communications with board members and sponsors. Below are some examples of how non profit organizations are using Canterris eMarketing Suite.
Public Website
With Canterris Web Content Management, knowledge workers can create, manage and publish their public websites without requiring any technical knowledge or support from Web or IT teams. By using a familiar web interface and a What-You-See-Is-What-You-Get (WYSIWYG) authoring environment, your staff can create new content or edit existing content, then easily submit it to the live website or submit it for approval. Once approved, the updates are processed and posted in real time. Built in workflow and approval processes always ensure content is timely, accurate and relevant.
Improve Volunteer and Employee Productivity
Save your volunteers and employees time and encourage continuous learning by providing access to a knowledgebase of support documents, job training guides, FAQ’s and other employee and volunteer support documentation. Built in document search and intuitive “Windows Explorer” like file browsing capabilities ensures that your customers and employees always have the most current information at their fingertips.
Communicate with Board Members More Effectively
Set up a board member extranets to exchange documents and information with board members such as procedure manuals, meeting minutes, financial documents, annual reports, press releases, contact information and more.
Communicate with Major Donors
Canterris eMarketing Suite news publishing and communications toolset gives non profit marketers the ability to easily publish highly targeted text, video or audio communications to sponsors and donors, regardless of location. Post news and press releases on your public website, or send out an audiocast of your most recent annual general meeting.
Marketing Library
Use Canterris eMarketing Suite to share and manage marketing resources such as logos, brochures, presentations, images, rich media files and sales literature with your internal marketing teams. With built in file download tracking and statistics you can monitor which marketing resources are in demand and who are your most active users.
Search Engine Marketing
Canterris eMarketing Suite provides non profit marketing professionals with a powerful Search Engine Marketing (SEM) toolset that allows marketers to have complete visibility and control over their search engine marketing efforts. From developing search engine optimized websites, to leveraging integrated Google Analytics to centrally manage pay per click (PPC) and search engine advertising campaigns.
Event Management
Events such as fundraisers, community events, and volunteer recruiting events often represent key components of a non profit organizations activities. Use Canterris eMarketing Suite to promote and increase the awareness of your event with built in syndication and search engine marketing features, while lowering the costs associated with managing attendee registration utilizing native online event registration capabilities.
Recruit Employees and Volunteers
Canterris eMarketing Suite, empowers hiring managers, executives, and HR professionals to cost-effectively attract top candidates, and reduce recruiting and sourcing costs. Eliminate the inefficiencies of having large volumes of job candidate emails accumulate in local email inboxes, or on the company fax machine. Canterris eMarketing Suite provides a common shared solution where team members can easily monitor incoming applicants and view candidate information as it arrives, from anywhere in the world, without the need to install any software on local computers.
Brand Management
Canterris eMarketing Suite empowers non profit marketers with a robust brand management feature set that gives organizations the control and flexibility they need to manage their most important asset - their brand. From style guidelines management, controlled publishing, and centralized digital asset management, you can be assured your corporate brand management policies are being adhered to.
