Email Marketing

Canterris Connect is a powerful and flexible permission-based email marketing solution that is fully integrated within the Canterris Marketing Suite. Connect gives you the ability to execute effective and personalized multi-channel email marketing campaigns, and the tools to measure their success.

With Canterris Connect, you can easily create and deploy email marketing campaigns as part of your lead generation and nurturing programs, investor relations or customer retention activities. Powerful reporting and recipient activity monitoring gives marketers and sales teams the information they need to optimize conversion rates, accelerate sales processes, and increase revenues.

Use Canterris Email Marketing to:

Create effective and personalized HTML email marketing campaigns
Capture emails from your website or import email lists
Manage and segment your email lists
Automatically clean your email lists
Check email campaigns for spam
Track email campaign effectiveness
Optimize email campaign ROI

Email Marketing Features

Email Campaign Creation

Canterris Connect’s intuitive campaign creation features gives marketers the ability to create professional HTML email promotions, newsletters, event invitations, and more within minutes-without any technical knowledge.

Import your own HTML templates, customize a pre-built email template, or create your own from scratch using Canterris' intuitive WYSIWYG editor
Customize and format your email layout, text and images through drag-and-drop and Microsoft Word-like environments
Built in anti-spam, email format, and link checking feature help to ensure your email will work and display properly
Send your email campaigns immediately or schedule them up to a year in advance
Preview and test your emails before you send

Email Campaign Templates

If you don’t already have custom HTML templates, Canterris makes it easy to send high-impact email campaigns using an ever-growing library of email templates. Each email template can be easily customized with your own logo, colors, and images, then simply add your text and you are ready to go.

A wide variety of customizable templates, with more being added each month
Modify email templates within intuitive WYSIWYG editing environment–no technology skills required
Multi-format email templates including promotions templates, newsletter templates, industry theme templates, and multi-column templates
Create and save your own custom email templates for future use

Email List Management

Canterris' powerful email list management features make it easy for marketers to create and maintain high-quality email marketing lists.

Capture emails from your website or import email lists from a variety of sources such as contact databases, spreadsheets or CRM solutions such as Salesforce.com
Clean lists with automatic email verification, bounce, and unsubscribe functionality
Manage an unlimited number of email lists and list segments
Automatically synchronize and update lists with third-party data sources using Canterris Email Marketing API

Email Personalization

The cornerstone of high-impact email marketing is the ability to deliver targeted and personalized email messages. Canterris Marketing Suite's powerful email personalization engine provides marketers with the ability to easily conduct one-to-one marketing.

You can easily personalize emails with relevant content using Canterris mail merge tags
Automatically include personalized information in the footer of each email, including items required by CAN-SPAM such as unsubscribe/profile update links, the recipient's email address, and postal mailing address

Recipient Tracking & Campaign Reporting

Real-time email campaign reporting and recipient activity tracking gives marketers reliable insight into their email campaign effectiveness.

Easily monitor email opens, click-throughs, bounces, opt outs, unsubscribes, and more
Powerful charting and drill down reports give you the ability to effectively analyze email recipient activities
Export campaign reports for offline analysis
Effectively monitor email campaign activity over time, down to the hour

Salesforce.com Integration

Canterris Marketing Suite’s deep integration with Salesforce.com provides marketers and sales teams with the ability to track the impact of their email marketing campaigns on the sales process.

View lead or contact email campaign responses (such as opens, click throughs, opt out, and conversions) directly within Salesforce.com
Dynamically link Salesforce.com campaigns with Canterris email marketing campaigns to report revenue impacts of email marketing efforts
Easily import leads and contact information from Salesforce.com directly into Canterris Marketing Suite

Email Campaign Delivery

Canterris' advanced email delivery features provide marketers with confidence that their email messages will be delivered to the inbox and displayed properly.

Bad email design due to improperly formatted HTML is automatically corrected to ensure standards compliance and maximize deliverability
Integrated spam filtering technology scans email campaigns prior to sending for keywords, content and other spam indicators
Each email address contained within an email list is tested for deliverability prior to campaign sending

Image Hosting

Canterris makes it easy to create high-impact, visually rich email campaigns. Canterris Connect provides free image hosting through an easy-to-use and intuitive web-based interface.

Organize and manage images in an unlimited number of folders and sub folders
Bulk import functionality makes it easy to import your email campaign imagery quickly and effortlessly

Zero Tolerance on spam

Canterris has a no-tolerance spam policy. In addition to multiple spam filters and spam checkers built into the Canterris Marketing Suite, Canterris Customer Support actively monitors all email campaigns.

Large lists and email campaigns are reviewed by a Canterris representative for spam compliance
Canterris maintains relationships with leading internet service providers to maintain a high quality of service
Canterris strictly follows major spam legislations including CAN-SPAM