Marketing Automation

Today, marketing professionals are under immense pressure to increase awareness, generate better quality leads, have firm control over corporate brand standards, and measure marketing return on investment–all while working with tighter budgets and time constraints than ever before.

To succeed, marketers can no longer rely on multiple disparate solutions to deliver the results they need. Instead, they require an integrated marketing automation solution that can accelerate productivity, expand marketing capabilities, improve customer value at every touch point, and deliver greater relevance and ROI.

Canterris Marketing Suite features powerful marketing automation solutions for executing, automating and measuring multi-channel communications and lead generation programs. Designed for maximum usability and productivity, Canterris Marketing Automation solutions will help you streamline outbound communications, improve lead generation and customer retention programs, control brand standards, and optimize marketing performance.

Use Canterris Marketing Automation to:

Create effective multi-channel campaigns to drive traffic to your website
Convert traffic into prospects
Manage lead database
Nurture relationships with prospects
Score leads and track behavior
Pass qualified leads to sales
Optimize campaign ROI
Centrally manage your brand
Promote and manage events
Manage news and press releases

Marketing Automation Features

Campaign Management

With online campaigns becoming more varied and complex, marketers need tools to help them manage and measure the effectiveness of their efforts. In order to accurately evaluate campaign ROI, marketers need a single solution that is integrated with all of their online communications activities.

Built-in lead tracking identifies marketing activities that generate sales ready leads by directly tying every lead generated back to its campaign source
Analyze campaign effectiveness with real-time campaign ROI analysis including cost per lead, and lead conversion rates
Synchronize Canterris Marketing Suite campaigns with Salesforce campaigns

Multi Channel Communications

Canterris' multi-channel communications and segmentation capabilities open new online communications possibilities to maximize the profitability of every customer relationship.

Communicate with prospects, customers and employees using various marketing channels such as email, web, RSS-regardless of location or device
Communicate highly targeted text, video or audio campaigns to defined audience segments
Get real-time insight on the marketing campaigns that are driving prospects to your website

Marketing Microsites & Landing Page Management

Canterris Marketing Suite makes it easy to use microsites to increase prospect response, trust and loyalty. Marketers have the ability to quickly and easily create targeted information channels that strategically portray a specific message to potential customers.

Easily manage multiple microsites from one intuitive user interface
Using the intuitive form editor, create simple or complex lead capture forms
Automatically track referral campaign information to gauge email or online marketing campaign effectiveness

Event Management

Canterris Marketing Suite includes a robust and easy-to-use web-based event management solution designed to handle the promotion, registration and administration of corporate events such as seminars, workshops, training, and small trade shows.

Announce events on your website, and promote them with email and RSS communications
Real-time online registrations and payment processing
Automate email communications such as event registration reminders, registration confirmation, and post event correspondence
Real-time reporting gives you marketing insight into event promotions and event registrations

News & Press Release Management

The Canterris suite includes a robust and easy to use communications toolset that gives you the ability to improve the efficiency and effectiveness of your public relations programs. The Canterris suite makes it easy to communicate highly targeted information to multiple audiences simultaneously and in multiple formats.

Increase product or service awareness, improve online visibility and generate site traffic
A key component to your investor or analyst relations strategy
Powerful audience segmentation features provide ability to target the right message to the right people
Automatically publish news and press release content to your website, RSS or ATOM feed
Easily schedule news and press releases for publication
Automate the delivery of news content in multiple formats such as text, video or audio

Brand Management

No longer is brand management a trade off for flexibility and robust functionality. With the Canterris Marketing Suite, you will have access to the tools you need to effectively manage your corporate brand and marketing resources.

Centralized management of style guidelines makes it easy to control the visual integrity of all online communications
Share and manage marketing resources such as logos, brochures, presentations, images, and rich media files with your internal marketing and sales teams, or extend access to remote teams and business partners
Real time updates to templates and marketing content makes it easy for you to manage brand integrity within your organization

Salesforce.com Integration

Canterris Marketing Suites' Salesforce.com integration helps sales and marketing teams more effectively coordinate their activities. Using real-time synchronization of marketing data with sales contact and pipeline information, Canterris Marketing Suite shows sales reps exactly how their leads and customers are responding to marketing activities–directly within Salesforce.com.

Canterris Marketing Suites automatically pushes new leads to Salesforce.com and assigns sales tasks for follow up
Get real time updates about which email campaigns and website activities leads are responding to
Sales teams can focus their efforts on “hot” leads – those most likely to make a purchasing decision

Email Marketing

With Canterris Connect, marketers can easily create and deploy email marketing campaigns as part of their lead generation, investor relations or customer retention programs.

Create effective and personalized HTML email campaigns
Capture emails from your website or import your own email lists
Manage and segment your email lists
Automatically clean your email lists
Check email campaigns for SPAM
Track email campaign effectiveness
Optimize email campaign ROI

Marketing Optimization

Assessing the bottom line effectiveness of you marketing investment has never been more important. Canterris Marketing Suite includes a powerful set of marketing optimization features to help you optimize the impact of your online marketing efforts.

Real-time content utilization and marketing campaign analytics & reporting
A/B and Multivariate testing
Google Analytics integration
Integrated search engine optimization toolsets