Increase Product or Service Awareness

Gone are the days when an innovative new product or service offering was enough to generate success. Today’s lean and mean – and global – marketplace is a creative economy where the product and service winners think innovatively, act integrated, and market smartly in the context of the big picture. The road to success is steeper when the product or service is new, and brand awareness and sales and support channels may not have the presence required to make a long-term impact.

For many organizations, digital marketing is playing an increased role in an organizations marketing mix, from leveraging the benefits of search engine marketing, to capitalizing on the latest dynamic content syndication technologies to communicate highly targeted text, video or audio content to multiple audiences simultaneously.

Canterris eMarketing Suite provides marketing professionals with an integrated mix of digital marketing and web content management functionality to assist marketers in creating, managing and tracking the effectiveness of online awareness and lead generation strategies.

Benefits for marketers

• Improve online awareness and perception by leveraging integrated search engine marketing (SEM) functionality and search engine optimization best practices
• Conditioned new marketplaces for future sales and marketing efforts with multiple digital communications options including text, video, or audio
• Centrally manage pay per click (PPC) and Search engine advertising campaigns to determine effectiveness and profitability of your keywords are across search engines
• Pinpoint where your best customers come from and which markets are most profitable to you
• Realized marketing return on investment (ROI) with integrated search engine marketing and web analytics
• Capture and route leads captured online to your internal Customer Relationship Management application, eliminating the need for redundant data entry