Marketing Agencies

Today, Ad and PR Agencies and Marketing Consultants are under increased pressure from clients to deliver improved client awareness, have tighter control over client brand standards, and demonstrate overall marketing return on investment, all while working with tighter budgets and  time constraints. Discover how Ad and PR Agencies and Marketing Consultants are using Canterris eMarketing Suite to improve their business performance and bringing additional value to their clients.

Public Website

With Canterris eMarketing Suite, knowledge workers can create, manage and publish their public websites without requiring any technical knowledge or support from Web or IT teams. By using a familiar web interface and a What-You-See-Is-What-You-Get (WYSIWYG) authoring environment, your staff can create new content or edit existing content, then easily submit it to the live website or submit it for approval. Once approved, the updates are processed and posted in real time. Built in workflow and approval processes always ensure content is timely, accurate and relevant.

Client Websites

Efficiency and productivity are critical for the success of any client website project. Canterris eMarketing Suite provides Ad and PR Agencies and Marketing Consultants with an easy to use, flexible and robust toolset for creating basic to complex public websites, employee intranets or partner extranets in a fraction of the time of traditional web development solutions.

By automating common tasks such as content population, site navigation, code standards verification and templating, Canterris eMarketing Suite empowers Ad and PR Agencies and Marketing Consultants to build complex sites in days, rather than months or migrate existing sites to Canterris eMarketing Suite within hours.

Press Release/Articles Syndication

Create a document repository to archive press releases already released, published articles, and copies of completed brochures, print ads, direct mail pieces, etc. You can create a Folder within this archive for each client’s materials.

Marketing Content Management

Use Canterris eMarketing Suite to share and manage marketing resources such as logos, brochures, presentations, images, rich media files and sales literature with your teams or extend access to remote teams and clients. With built in file download tracking and statistics you can monitor which marketing resources are in demand and who are your most active users.

Client Presentations and Proposals Library

Share important client presentations and proposal templates with your staff by posting them in Canterris Document Manager within a secure employee extranet. Account managers or new business development personnel has quickly and easily download the most up to date documents, when they need it, regales of location.

Client Extranet for Collaboration & File Sharing

Set up an unlimited number of secure client extranets to exchange documents and information with clients during projects or ongoing information exchange. Granular permission structure, bulk file upload, document search and document download tracking makes for an intuitive and familiar document sharing experience.

Competitive Knowledge Base

Use Canterris eMarketing Suite to build a competitive knowledge base to keep your account managers up to date on your client’s competitors.

Rewards and Recognition

Keep your team motivated by publishing key business events such as new client acquisitions, awards, employee recognition or client success stories. Use Canterris eMarketing Suite syndication technologies to send out announcements to your employee extranet, or have your employees sign up to receive announcements on the cell phones or other mobile devices.

Employee Extranet

Use Canterris eMarketing Suite to create and deploy secure employee extranets that empowers employees to easily and effectively share, create, and collaborate regardless of location. Speed up and improve the quality of the decision making process with the centralization of timely and accurate information.

Deliver Targeted Communications

Regardless of location or device, organizations can leverage Canterris eMarketing Suite's content syndication technologies as part of their product or service launch campaigns, shareholder communications, employee recruitment activities and ongoing customer support initiatives. Your organization can benefit from improved customer retention, reduced support incidents and a more informed stakeholders.

Capture and Manage Sales Leads

Canterris eMarketing Suite provides the ability for professional services organizations to capture leads online from lead generation campaigns and review them within a web accessible database or route captured leads to your favorite customer relationship management application such as Salesforce.com or SugarCRM. The ability to create campaign specific lead collection pages provides marketers the ability to measure campaign ROI for future lead generation efforts.
 

Search Engine Marketing

Canterris eMarketing Suite provide professional services marketing professionals with a powerful Search Engine Marketing (SEM) toolset that allows marketers to have complete visibility and control over their search engine marketing efforts. From developing search engine optimized websites, to leveraging integrated Google Analytics to centrally manage pay per click (PPC) and search engine advertising campaigns.
 

Event Management

Events such as seminars, workshops, and trade shows are often represent key components of a professional service organizations sales and marketing strategy. Use Canterris eMarketing Suite to promote and increase the attendance of your events, while lowering the costs and improving employee efficiency associated with managing attendee registration.

Recruit Employees

Canterris eMarketing Suite, empowers hiring managers, executives, and HR professionals to cost-effectively attract top candidates, and reduce recruiting and sourcing costs. Eliminate the inefficiencies of having large volumes of job candidate emails accumulate in local email inboxes, or on the company fax machine. Canterris eMarketing Suite provides a common shared solution where team members can easily monitor incoming applicants and view candidate information as it arrives, from anywhere in the world, without the need to install any software on local computers.

Brand Management

Canterris eMarketing Suite empowers professional services marketers with a robust brand management feature set that gives organizations the control and flexibility they need to manage their most important asset - their brand. From style guidelines management, controlled publishing, and centralized digital asset management, you can be assured your corporate brand management policies are being adhered to.