Open New Communications Channels

The TV character Homer Simpson once mused….”The Internet. Is that thing still around?” Ten years ago the Internet was a peripheral business activity. Today, with more than 1.2 billion people navigating the information highway, the Internet it is a vast economic opportunity. The trouble is…getting information off the Internet and finding an effective means to generate company presence and profit from online presence can be like sipping from a fire hydrant.

The pervasiveness of Internet connectivity in homes and businesses has increased the expectations of customers and business partners. They expect to conduct more business activities electronically and on their own terms - from checking stock information, to accessing shared marketing and sales resources, to products and services research. They expect to find convenient, relevant information quickly and intuitively.

Canterris eMarketing Suite provides marketing professionals with an integrated mix of digital marketing and web content management functionality to streamline information exchange and improve customer, partner, employee and investor communications.

Benefits for marketers

• Deliver accurate, timely and personalized information to customers when they need it regardless of device or location
• Empower business units with the ability to distribute their own customer-facing information through self-service publishing capabilities
• Share up-to-date product training and marketing materials with audiences outside the corporate firewall
• Collaborate with extended channel on client projects, marketing campaign initiatives, lead generation strategies
• Securely share marketing resources, such as sales collateral, brand guidelines, images, logos and more