Solutions for Professional Service Organizations
Customer service quality and the ability to deliver timely and accurate results to your clients are critical success factors for professional services firms. Canterris eMarketing Suite empowers professional organizations with the ability to enhance customer interactions, maximize sales and improve employee and channel communication effectiveness. Below are some examples of how professional services organizations are using Canterris eMarketing Suite.
Public Website
With Canterris eMarketing Suite, knowledge workers can create, manage and publish their public websites without requiring any technical knowledge or support from Web or IT teams. By using a familiar web interface and a What-You-See-Is-What-You-Get (WYSIWYG) authoring environment, your staff can create new content or edit existing content, then easily submit it to the live website or submit it for approval. Once approved, the updates are processed and posted in real time. Built in workflow and approval processes always ensure content is timely, accurate and relevant.
Employee Extranet
Use Canterris eMarketing Suite to create and deploy secure employee extranets that empowers employees to easily and effectively share, create, and collaborate regardless of location. Speed up and improve the quality of the decision making process with the centralization of timely and accurate information.
Deliver Targeted Communications
Regardless of location or device, organizations can leverage Canterris eMarketing Suite's content syndication technologies as part of their product or service launch campaigns, shareholder communications, employee recruitment activities and ongoing customer support initiatives. Your organization can benefit from improved customer retention, reduced support incidents and a more informed stakeholders.
Client Extranet for Collaboration & File Sharing
Set up an unlimited number of secure client extranets to exchange documents and information with customers during projects or ongoing information exchange. Granular permission structure, bulk file upload, document search and document download tracking makes for an intuitive and familiar document sharing experience.
Capture and Manage Sales Leads
Canterris eMarketing Suite provides the ability for professional services organizations to capture leads online from lead generation campaigns and review them within a web accessible database or route captured leads to your favorite customer relationship management application such as Salesforce.com or SugarCRM. The ability to create campaign specific lead collection pages provides marketers the ability to measure campaign ROI for future lead generation efforts.
Marketing Library
Use Canterris eMarketing Suite to share and manage marketing resources such as logos, brochures, presentations, images, rich media files and sales literature with your internal marketing and sales teams or extend access to remote teams and business partners. With built in file download tracking and statistics you can monitor which marketing resources are in demand and who are your most active users.
Centralized Knowledge Base for Employees
Improve your employees knowledge and industry awareness by providing access to a knowledgebase of support documents, industry articles and more. Built in document search and intuitive “Windows Explorer” like file browsing capabilities ensures that your employees always have the most current information at their fingertips.
Search Engine Marketing
Canterris eMarketing Suite provide professional services marketing professionals with a powerful Search Engine Marketing (SEM) toolset that allows marketers to have complete visibility and control over their search engine marketing efforts. From developing search engine optimized websites, to leveraging integrated Google Analytics to centrally manage pay per click (PPC) and search engine advertising campaigns.
News & Press Release Management
Canterris eMarketing Suite includes Canterris News Manager, a valuable news publishing and communications toolset that gives professional services marketers the ability to easily publish news content on a public website or syndicate highly targeted text, video or audio communications to multiple audiences simultaneously to increase product or service awareness, improve online visibility and generate site traffic, or as a key component to your investor or analyst relations strategy.
Event Management
Events such as seminars, workshops, and trade shows are often represent key components of a professional service organizations sales and marketing strategy. Use Canterris eMarketing Suite to promote and increase the attendance of your events, while lowering the costs and improving employee efficiency associated with managing attendee registration.
Recruit Employees
Canterris eMarketing Suite, empowers hiring managers, executives, and HR professionals to cost-effectively attract top candidates, and reduce recruiting and sourcing costs. Eliminate the inefficiencies of having large volumes of job candidate emails accumulate in local email inboxes, or on the company fax machine. Canterris eMarketing Suite provides a common shared solution where team members can easily monitor incoming applicants and view candidate information as it arrives, from anywhere in the world, without the need to install any software on local computers.
Brand Management
Canterris eMarketing Suite empowers professional services marketers with a robust brand management feature set that gives organizations the control and flexibility they need to manage their most important asset - their brand. From style guidelines management, controlled publishing, and centralized digital asset management, you can be assured your corporate brand management policies are being adhered to.
