Technology

High Tech firms are under increased pressure to improve business performance and increase brand and product or service awareness. Canterris eMarketing Suite empowers high tech organizations with the ability to enhance customer interactions, maximize sales and improve employee and channel communication effectiveness. Below are some examples of how high tech organizations are using Canterris eMarketing Suite.

Public Website

With Canterris Web Content Management, knowledge workers can create, manage and publish their public websites without requiring any technical knowledge or support from Web or IT teams. By using a familiar web interface and a What-You-See-Is-What-You-Get (WYSIWYG) authoring environment, your staff can create new content or edit existing content, then easily submit it to the live website or submit it for approval. Once approved, the updates are processed and posted in real time. Built in workflow and approval processes always ensure content is timely, accurate and relevant.

Deliver Software Patches and Updates

Instantly deliver software patches and software updates to your customers by posting them to Canterris’s document manager on your public website or within a secure client extranet. Your customers will be able to access critical file updates from anywhere in the world, with a PC and internet access. Built in file download tracking and web analytics, you can easily track how many times your software updates have been download, when they are downloaded and by which customer.

Client Extranet for Collaboration & File Sharing

Set up an unlimited number of secure client extranets to exchange documents and information with customers during projects or to provide additional technical support in the form of product manuals, product documents, flash based training tutorials or warranty and license information.

Deliver Targeted Communications

Regardless of location or device, organizations can leverage Canterris eMarketing Suite's content syndication technologies as part of their product or service launch campaigns, shareholder communications, employee recruitment activities and ongoing customer support initiatives. Your organization can benefit from improved customer retention, reduced support incidents and a more informed stakeholders.

Capture and Manage Sales Leads

Canterris eMarketing Suite provides the ability for high tech organizations to capture leads online from lead generation campaigns and review them within a web accessible database or route captured leads to your favorite customer relationship management application such as Salesforce.com or SugarCRM. The ability to create campaign specific lead collection pages provides marketers the ability to measure campaign ROI for future lead generation efforts.

Marketing Library

Use Canterris eMarketing Suite to share and manage marketing resources such as logos, brochures, presentations, images, rich media files and sales literature with your internal marketing and sales teams or extend access to your reseller network. With built in file download tracking and statistics you can monitor which marketing resources are in demand and who are your most active users.

Centralized Knowledge Base for Customers and Support Teams

Save your customer service representatives and customers time by providing access to a knowledgebase of support documents, FAQ’s and other support documentation. Built in document search and intuitive “Windows Explorer” like file browsing capabilities ensures that your customers and employees always have the most current information at their fingertips.

Search Engine Marketing

Canterris eMarketing Suite provide High Tech Marketing Professionals with a powerful Search Engine Marketing (SEM) toolset that allows marketers to have complete visibility and control over their search engine marketing efforts. From developing search engine optimized websites, to leveraging integrated Google Analytics to centrally manage pay per click (PPC) and search engine advertising campaigns.

News & Press Release Management

Canterris eMarketing Suite includes Canterris News Manager, a valuable news publishing and communications toolset that gives high tech marketers the ability to easily publish news content on a public website or syndicate highly targeted text, video or audio communications to multiple audiences simultaneously to increase product or service awareness, improve online visibility and generate site traffic, or as a key component to your investor or analyst relations strategy.

Event Management

Events such as seminars, workshops, training and trade shows are often represent key components of a high tech organizations sales and marketing strategy. Use Canterris eMarketing Suite to promote and increase the attendance of your high tech event, while lowering the costs and improving employee efficiency associated with managing attendee registration.

Recruit Employees

Canterris eMarketing Suite, empowers hiring managers, executives, and HR professionals to cost-effectively attract top candidates, and reduce recruiting and sourcing costs. Eliminate the inefficiencies of having large volumes of job candidate emails accumulate in local email inboxes, or on the company fax machine. Canterris eMarketing Suite provides a common shared solution where team members can easily monitor incoming applicants and view candidate information as it arrives, from anywhere in the world, without the need to install any software on local computers.

Brand Management

Canterris eMarketing Suite empowers high tech marketers with a robust brand management feature set that gives organizations the control and flexibility they need to manage their most important asset - their brand. From style guidelines management, controlled publishing, and centralized digital asset management, you can be assured your corporate brand management policies are being adhered to.