Web Content Management

Your website is at the center of your marketing universe. Each online marketing initiative is affected by how well your website performs in its ability to deliver measurable and persuasive brand experiences. As a result, you must approach how your website impacts customer engagement and acquisition in a whole new way.

Today’s marketer wants his or her websites to more effectively engage customers, increase customer conversion, and drive revenue. To accomplish this, you need a sophisticated yet easy-to-use web content management solution that seamlessly integrates with your other online marketing activities.

Canterris Marketing Suite features a powerful integrated web content management solution that makes it easy for you to cost-effectively create and manage rich interactive websites that create demand for your products and services.

Use Canterris Web Content Management to:

Create and keep up-to-date dynamic, full-featured websites
Manage websites with no technical knowledge
Optimize websites for search engines
Create secure collaboration spaces
Analyze website behavior and content consumption trends
Optimize website performance

Web Content Management Features

Fast & Intuitive Website Editing

Canterris Marketing Suite automates many standard web content and design tasks such as content authoring, site design, content publishing and deployment, site analytics, and search engine optimization-allowing you to spend more time serving your customers and less time trying to keep your website content fresh, focused and effective.

Intuitive WYSIWYG editing environments
Drag-and-drop page hierarchy management
Versioning / page rollback
Library services: page check in / check out
Date controlled publishing
Real-time site updates
Workflow and approval processes
Multilingual support

Effectively Manage Business Content

With Canterris Marketing Suite it is easy to manage reusable business content – from images and documents to rich media content such as Flash and video files.

Robust digital asset management to manage digital assets such as images and rich media files through one web-based interface
Content indexing and content search
Content metadata management
Content block management
WebDAV desktop integration
Block-level permission management
Content usage reporting

Search Engine Optimization

Search engine optimization (SEO) is an important part of every company’s marketing strategy. Canterris Marketing Suite was developed with Search engine optimization as a core component of its product architecture.

Search engine friendly URLs
Google XML site map generation
Full metadata and ALT tag support
Support for auto-detection of RSS and ATOM feeds
Integration with Google Analytics
W3C-compliant code generation

Built to Scale

Canterris Marketing Suite provides a highly scalable infrastructure and can easily handle a high volume of users and efficiently manage a large volume of digital content objects and websites.

Simple Migration Process

Canterris Marketing Suite makes it easy for organizations with existing public websites, employee intranets and partner extranets to benefit from Canterris Marketing Suite's powerful web content management capabilities. In most cases, migrations can take as little as a few days and can either be performed by Canterris Professional Services or by your own internal web development resources.

Multi Site Publishing

Canterris Marketing Suite provides the ability for organizations to publish multiple secured or publicly accessible websites. You can use Canterris Marketing Suite to power all of your business sites from one central, easy-to-administer interface.

Public Websites – Take control of your online marketing programs and turn your public website into a powerful lead generation tool
Employee Extranets – Use Canterris Marketing Suite to create and deploy secure employee extranets empowering employees to easily share, create, and collaborate - regardless of location
Partner & Customer Extranets – Set up an unlimited number of secure extranets to exchange documents and information with stakeholders during projects, or to distribute marketing materials to partners.
Commerce Sites – Create and manage feature-rich online storefronts

Add Website Functionality When You Need It

Just because creating a website with Canterris Marketing Suite is easy doesn't mean your next website needs to be boring. Canterris Marketing Suite includes a robust set of features and components you can add to your website within minutes.

Ad Banners
AJAX Components
Breadcrumb
Document Sharing
Event Listing Displays
Flash Components
Google Maps
Image Galleries
Job Posting Displays
Lead Capture Forms
Marketing Microsites
Member Login Forms

Member Management
Multiple Navigation Menu Styles
News and Press Release Displays Page Aliasing
Product Catalogues
RSS and Atom Feeds
Secure Microsites
Site / Document Search
Site Maps
Random Content
Rich Media (videos, audio)
Web Databases

Rapid Development

Developing world-class websites used to be a time and resource intensive process – not anymore. Canterris Marketing Suite allows marketers to publish websites in a fraction of the time required if traditional web development solutions were used. Simple sites can be published in hours and complex sites in days.

Fast, intuitive design template integration allows template designers to implement HTML templates in minutes without the need for template logic
Content publishers can populate site content using an intuitive WYSIWYG authoring environment
Drag-and-drop pre-built website components makes it easy to quickly add robust website functionality
Automating site publishing tasks such as navigation creation can reduce development time and insures quality standards are maintained
Separation of design and content provides the ability for rapid global site updates