Web Content Personalization
Simply Powerful Web Content Personlization
Websites that try to be everything to everyone end being nothing to no one (excuse the double negative). Websites that present relevant, targeted content to visitors convert them to leads an drive higher reveneus. Canterris Marketing Suite puts control directly in the hands of marketers to quickly and continually increase content relevance through segmentation, targeting and automated personalization.
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The Right Message to the Right Person at the
Right Time
People with 32-inch waists and 34-inch inseams who want a new pair of jeans buy jeans with 32-inch waists and 34-inch inseams, not one-size-fits-all chinos. Yet today, most websites still provide a one-size-fits-all user experience. Canterris Marketing Suite learns about your website visitors as they navigate your website and identify interests, and uses that information to present them with tailored and timely content. Using content targeting rules and native visitor profiling technology, you can create relevant website experiences that make the most of every single website visit and maximize your chances of turning each visitor into a lead and each lead into a customer. |
Segment Your Audiences
The key to targeting information at an audience is actually knowing who’s in that audience. The intuitive segment designer we built in to Canterris Marketing Suite lets you define who’s in a particular audience with easily created segmentation rules based on criteria such as demographics and BANT attributes (budget, authority, need, timeline) - whatever makes sense to your business. Once that’s taken care of, website visitors are automatically presented with target content according to which of your segments they fall into.
Content Optimization Conversion Tracking
Warning: hitting the refresh button can become addictive!
Canterris Marketing Suite makes it easy for marketers to determine the effectiveness of their content personalization efforts. Detailed reporting reveals the targeted content that led to the greatest lift in conversion. For most organizations, content personalization can improve lead conversion rates by as much as 50% or more.
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Create & Manage Personalized Content
You’ve got your audience segmented, now what? Create targeted content, of course. Canterris Marketing Suite's intuitive visual content editor lets you create and manage targeted content and calls to action, including adding that content to any pages on your website. The live preview capabiltiies also let you preview and test your personalized content from the viewpoint of your targeted audience segments.
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| Web Content Management |
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Lead Management |
